Data Cleansing

Data Cleansing is paramount for the cost effectiveness of any mailing campaign and for a business that relies upon data for its livelihood. Data cleansing ensures a set of data is correct and accurate by removing ‘gone aways’ and suppressing other records under a variety of criteria. CLD Mailing Services cleanse data against UK and International cleansing files. Using our data solutions to target your mailings more effectively will increase response rates and your return on investment.

UK database cleansing

• Postcode Address File (PAF) Validation via Royal Mail
• Gone Aways (GAS) to minimise ‘return to sender’
• Mail Preference Service (MPS) to avoid mailing people that have opted out.
• Telephone Preference Service (TPS) to check your data against people opting out
• National Change of Address Register (NCOA) to check your data against Royal Mail change of address records
• The Bereavement Register (TBR) to avoid upsetting members of the family

International database cleansing

CLD Services can provide country specific cleansing as per the UK for 230 countries worldwide and overseas address verification and enhancement.

Increase response rates and your return on investment