Garden Wise
Garden Wise
Garden Wise Card Deck takes you to the heart of the renowned Bakker Spalding Bulb and Seed buyers’ database – the UK’s premium source of garden product buyers. These highly mail responsive consumers and mail order buyers receive their Garden Wise Card Deck to coincide with gardeners’ prime purchase time in the spring.
Demographics
• Aged 45 plus
• Home owners, with above average incomes
• 50/50 male/female split
Lifestyle characteristics
The gardens of Garden Wise card deck recipients are their pride and joy achieved through a labour of love. When they aren’t gardening we know they are keen on books, collectables and shopping by catalogue.

Circulation 2010
| 750,000 |
|
| Month |
March |
|
2010 Card Deck Calendar