Platinum Choice
Platinum Choice
The cost effective way to reach 4.75 million affluent consumers aged over 60. Our affluent grey list contains home owners with assets and/or investment interests. Platinum Choice card decks are mailed seven times a year giving you plenty of opportunities to schedule a mailing in to your marketing campaign.
Demographics
• Aged 60 to 80
• ABC1 homeowners
• 50/50 male and female split
Lifestyle characteristics
In the prime of their retirement our Platinum Choice consumers all possess credit cards and keep a close eye on their financial investments. They are keen gardeners, car drivers and enjoy spending time with the grandchildren and pursuing charity or voluntary work. Platinum Choice consumers also travel abroad and at home.
| Circulation 2010 |
750,000 |
500,000 |
750,000 |
750,000 |
750,000 |
500,000 |
750,000 |
| Month |
Jan |
Feb |
Mar |
TBC |
TBC |
Sep |
Nov |
2010 Card Deck Calendar