The Red Top
The Red Top
The Red Top Readers are a captive and highly responsive tabloid newspaper offer responders. These consumers are active purchasers and readers of the Mirror, Sun, Star, Record, News of the World and Sunday Mirror. Reader offer sensitive, these consumers are particularly responsive to buying products and services with a perceived value. The card decks are mailed in January and July to a consumer database of approximately 500,000.
Demographics
• Aged 45 plus
• Home owners
• 60/40 female/male split
Lifestyle characteristics
Red Top Readers are particularly responsive to buying products and services with a perceived value. They are credit card holders and frequent travellers, specifically cruise and long haul, with interests that include DIY and gardening.
Circulation 2010
| 500,000 |
|
| Month |
January |
|
2010 Card Deck Calendar