Worldly Wise
Worldly Wise
Reach the Affluent Working Market with Worldly Wise
One of the most successful UK card decks over the years. Reaching the 45-65 age bracket. Generally affluent with above average household income, many empty nesters with disposable income.
Demographics
• Aged 45 to 65
• ABC1 homeowners
• 50/50 male and female split
Lifestyle characteristics
Credit card holders, gardeners, enjoy foreign travel, DIY, investments and financial planning, culture, fine wine andfood. This sector is computer literate.
Circulation 2010
| 500,000 |
|
| Month |
January |
|
2010 Card Deck Calendar