Inserts

Insert Programme

A well targeted inserts programme can generate some of the highest response levels with very little wastage!

Consumer Leads Direct Ltd is the UK’s 9th largest distributor of mail offering highly cost effective insert solutions aimed at precisely targeted UK consumer groups.

The Consumer Information Centre (CIC) and INFO are A5 full colour booklets featuring free catalogues and brochures that can be requested by the UK consumer recipients. These booklets are polywrapped and personalised offering the perfect opportunity to include your insert.

Target Market:

• Recent Mail Order Responders and Buyers
• Region: UK National
• Typically aged 45+
• 65% female
• Married, with children / grandchildren
• Homeowners from middle income families
• Loose insert size: A5 machine insertable (210 x 148)
• Insert rate card: dependent on weight of insert

Lifestyle Characteristics:

• Regular mail order buyers
• Store and Credit card Holders
• Frequent Travellers
• Keen Gardeners / DIY
• Charity Donators
• Health and Fitness Conscious
• Wildlife and Environment
• Further Education
• Active Online
• Reading
• Catalogue Shopping

Typical CLD Inserts Users:

Companies who have enjoyed success with our media include shopping by mail, Fashion, Home and Garden, Finance, Membership, Education, travel, mobility, charity, health insurance, questionnaires and many more.

CLD also offers full mailing services from print to fulfilment to postage.