Testimonials

ALLIED MEDIA PARTNERSHIP

“At Allied Media our philosophy is straight forward - to deliver value for money and media effectiveness to all our clients. Over the years we have developed a very strong relationship based around precision planning and results."

Kim Ling
Account Director - Allied Media Partnership

VARIETY CLUB - THE CHILDREN’S CHARITY

"Last year we appeared in the WorldlyWise card deck, we received a good response to the mailing, and these people are now all on our warm mailing list and a third of them have signed up to being Friends of Variety giving small donations.

They were all sent information about putting Variety Club in their Wills and we have had about 10% of the respondents askingspecifically to join our Be an Angel Legacy group which verymuch implies they might be leaving something to us. This was a fantastic response and by far the best cold mailing we haveever done. We also did the Platinum Choice deck recently, again we havehad good responses so far and continue to receive more daily. We have not followed these up with specific mailings as yet butplan to do so in the summer.

Only time will tell the quality of the respondents as we start toget legacies from these specific people, but we are verypleased with the take up to our Friends Campaign and interestin the charity events. I know other people in other charities have had similarsuccesses with cards and so it really is worth trying a deck out."

Christina Flynn
Trust and Legacy Fundraiser & Legal Liason Officer

Christian Aid

“Traditionally our acquisition strategy has revolved around in-house DM campaigns that are very costly. The Consumer Information Centre (CIC) provided us with a very unique pay per lead opportunity to reach a very challenging consumer group - the over 50’s. The results speak for themselves.

CIC generates for us an average of 750 qualified consumer enquiries at a fraction of the price of our in-house DM activities. In order for us to achieve the same results through our in-house activities, we would need to do a 150,000 - 200,000 strong mailing that is very costly. CIC not only provides us with a fantastic ROI, but the process to make it happen from delivery of artwork to implementation is smooth and extremely professional. We have found a highly cost effective and transparent way of reaching new, targeted consumers through CIC and are looking forward to developing our relationship through their Card Deck programme in the summer.”

Jack Visser
Legacy Officer - Christian Aid